18-point checklist to improve your Facebook page and get (genuine) followers

WBA Support | Thursday, February 14, 2019

If you already have a good grasp of social media then you're probably already doing most of these. This blog is aimed at those who really are a little lost on where to start, what to do first and how to get the page set up.

Here we go....

1. Invite your friends. To get started, invite your friends and family to follow your Facebook page. While they may not be your target audience (or maybe they are?) they may know someone who is in your target market, and they can share your posts or direct people to your page.

2. Put the link on your email signature. You can write something along the lines of “Connect with us on Facebook” and then embed the link, or you can simply add the link.

3. Put the link on all your marketing material, put it on your business cards, put it on every directory listing you have. Hey, you could even tattoo it on your forehead! No, don’t do that! But do the other things.

4. Ask people you meet at networking events to follow your page for a follow in return.

5. Join RELEVANT Facebook groups and contribute to the discussions in each group. Be generous and only self-promote when appropriate. Follow other people’s pages, most will follow you back.

6. Post good content. Use Canva or similar to create great quality images. Find great photos on Pexels, Unsplash or Kamboompics.

Share blogs. Post relevant links. Share tips or advice. Post your news.

7. Create a simple content calendar. How you set it up is your choice. Even a simple Word doc or spreadsheet is good enough. You might choose that one week you will post a quote, next week post a tip or fact, and the following week you post a link or share a blog and another week you share another resource/blog/event etc.

8. Update your About Us page. This is the place to get a little personal, and tell people a bit of background. Use this section to really connect with your readers.

9. Consider adding a list of services under the 'Services' tab, but try and limit it to less than 7 or 8 so it doesn’t get confusing.

10. Ask for reviews. You can ask current or past clients to leave a review on your Facebook page.

11. Update your Cover photo. Remember that all cover images are public so anyone can see it. This is a great marketing tool. You can add text or images in any way you like, just make it professional and of good quality. Consider changing it every 3-6 months or so.

12. Check your profile image/logo is correct and of good quality.

13. Add a Send Message button. This way people can message you if they don’t have your email. If you are going to have this, please ensure you check/reply to any messages in timely way.

14. Reply to people who leave comments. They have taken the time to comment and it’s great to get this engagement. Even if you get negative comments (hopefully not often!) reply in a professional way and then take it off line (encourage them to private message you or email you if the issue still needs resolving).

15. Re-purpose content at a later date. Use a scheduling tool and re-post blog links a few months later or re-post an image. Just make sure it’s still relevant.

16. Check your setting every 3-6 months. Things change. You change, your business changes and Facebook changes. So regularly go into each tab and check everything is how you want it.

17. Utilise the Facebook analytics to check best times to post, which content gets the most engagement. This helps you plan future content and can also form the basis of any paid ads you may choose to do.

18. Consider outsourcing some or all of your social media. Even if you don’t have a huge marketing budget and can’t outsource it all, just outsourcing part of your social media strategy, such as image creation or content writing, might just free you up to do other things. And your social media presence will be getting the ‘expert touch’.

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Written by Rachel Boros, SB Creations

https://www.sbcreations.com.au/  

Email me at rachel@sbcreations.com.au

Rachel Boros is a Freelance Writer and Virtual Assistant in Perth, Australia. She has a degree in Communications & Marketing and previously worked as a Marketing Coordinator and Personal Assistant. Add a love of the written word and a desire to read and write, and this explains the passion behind the work.

Outside of work, she’s usually found juggling two energetic children (while trying to look sophisticated on the school run) and managing positions on the committee of her local Book Club and local Playgroup. In-between all that, she does enjoy hiking or running, and she freely admits to enjoying a drink of wine!

 

Changes to how banks are assessing loans

WBA Support | Monday, February 04, 2019

Changes to how banks are assessing loans

Brought to you by Trent Carter, Provident Lending and Business Solutions - Business in the Spotlight for February 2019

At the moment there are some significant changes happening in the banking market that we are seeing have an impact on client outcomes.  To make sure you have all the information you need to make informed decisions in business, book a free debt review with Trent Carter of Provident Lending and Business Solutions in the month of February and if you proceed with any finance or advice as a result, you will receive a rebate of 15% of initial commissions. Contact admin@wanneroobusiness.com today to book your appointment.

So here are the top 2 issues we are seeing in Consumer finance and Business/Commercial Finance.

Consumer Finance Update

Credit card reform is here - this is starting to have a big influence on some people’s borrowing capacity, as banks are moving to a far more aggressive servicing model when it comes to credit card limits.

For example, if you have multiple credit cards or large limits that aren’t being used the banks will still factor these limits as if they are fully drawn and having to be repaid at the highest rate over 3 years. For some this is the difference of passing a banks servicing test and failing.

If you are looking at applying for a loan could consider reducing the number of card or card limits to what you actually use.

Comprehensive Credit reporting is live with the big 4 and more second and 3rd tier funders will be obligated to join in the next 12 months. What this means is that general account conduct is now holding up some application approvals.

Where someone might be a bit lax on paying on time or regularly go over on their credit limits, these “minor” events will now be shown on their credit report and will negatively impact their credit score.

Conversely good account conduct is being rewarded by a higher credit score.

So again, if you are habitually late with paying accounts, this will now start to damage your credit report and could make it more difficult to borrow funds in the future.

Commercial Finance Update

SMSF is now virtually unsupported by banks. NAB is the only Major bank supporting SMSF loans for commercial premises only and on case by case basis. That said they have made us aware they are “reconsidering” their SMSF policy in the next 3-6 months with a view that SMSF lending will be harder to obtain.

BOQ still have a policy but have put their net asset test (prior to the transaction) at 800K which takes out a lot of Self-employed people.

We have 2 non-bank lenders in LaTrobe and ThinkTank that will look at applications on case by case basis but their costing is much higher on entry and rates are much higher so it is important to ensure that the higher cost of lending doesn’t erode any benefit of the SMSF strategy.

Overall SMSF funding is now difficult and where debt is required to fund the purchase you may be best placed to work with your financial planner and accountant and investigate other property ownership structures.

Think Outside the square with Working Capital – Traditionally a business needs working capital banks will offer an overdraft.

However, we have a number of alternative and sometimes better solutions for you to consider to use with instead of an overdraft, such as; Debtor Finance, Trade Finance, Short term loans (if just a spike in need and not sustained) or a restructure of existing debt to free up cashflow.

Sometimes debt is not the solution at all and of course we look to provide advice around your actual working capital cycle to with a view to free up cash in the business such as debtor management, Creditor terms, Stock management and turn over.

All in all, it is best not to accept what you bank can offer as a solution but look at the entire market and alternative solutions before committing to new working capital debt as the wrong choice may not help but hinder your business.

If you have a need for any type of finance from consumer to business debt the best place to start is a review. It is Free and at worst you confirm that your current strategy is the best way to go, but the best outcome sees clients saving money on interest and borrowing less money to start with.

 

Special Offer: Book a free debt review with Trent Carter of Provident Lending and Business Solutions in the month of February and if you proceed with any finance or advice as a result, you will receive a rebate of 15% of initial commissions. Contact admin@wanneroobusiness.com today to book your appointment.

0448 773 310 08 94420095 W www.providentsolutions.com.au

 



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